Concerning “Honest” Base Price™ and Other Novel Numbers.

SEE NOVEL COMPARISON CHARTS

For easier comparison, Non-Subjective Valuing^® provides monetary value in rounded dollar numbers, including in the categories of Base Price and “Honest” Base Price™(*).

For the first time ever, the user can instantly match apples with apples in all relevant SUV categories, including included equipment.

Simplified illustration:

Suppose two SUVs are identical in every imaginable way except that one comes with all wheel drive, automatic transmission and side impact air bags at $30,000 and the other does not at $29,950. Obviously, the $30,000 is the better buy all other things being equal. Since in real life all other things, such as quality of workmanship, reliability, or economy, etc., are never equal, “Honest” Base Price™ is only one considerable value-affecting factor, although an important one. It matches the average values of some important equipment included in various SUVs respective base prices. At times, we might find that while the listed base price of comparative SUV “A” is less than that of competitor vehicle “B”, once we equip “A” with the options “B” has already included in its base price, “A” will actually cost more!

may have studied/calculated values of qualities and items such as ”Overdrive automatic transmission with lock up,” or “Four wheel disc brakes with four wheel anti-lock braking system,” under “PERFORMANCE,” or ‘SAFETY,” etc., but most of the following value-affecting factors are specifically incorporated in our “Honest” Base Price™ consideration:

A Good Idea by the Esteemed Competition.

A leading cost guide advocates the consideration of “ownership cost information” as being an important element of value. They are on the right track.

If two SUVs are priced identically but their operating costs differ greatly, the consumer (and the car maker) should know about this.

Of course, the attribute of “ownership cost” is only one of a very great number of value-affecting factors we should consider. Since it is partial, value determination based on selective facts is misleading and unscientific. “Honest” Base Price™ is no exception. Comfort, safety, style, reliability, workmanship and performance are some other elements that must be studied in toto for determining the true monetary worth of an SUV.

Weigh just how helpful is it to know if a specific SUV has low maintenance cost, if we do not know how safe, reliable and comfortable it is? When buying or leasing, the contemplation of any single attribute is valid only on the basis of “ALL OTHER THINGS BEING EQUAL,” which is . . . never.

A Much Better Idea. 

In other words, simply listing in a vacuum correct statistical figures for “depreciation,” or “maintenance” is not nearly enough for at least two of the following reasons:

Without Non-Subjective Valuing^®, neither the consumer nor the manufacturer is able either:

1. accurately and rapidly to determine the relative importance of the hundreds of relevant value-affecting factors or:

2. to understand in context what these numbers mean.
Where is the yardstick in other buying guides?
For instance, safety is more important to most of us than resale value, yet by precisely what amount to the community, and by exactly what degree to a specific individual? And how do all these differences in facts and their respective relative importance levels translate into distinctive dollar values?

Only Non-Subjective Valuing^® has the answers.

(*) discernment based on our patent-pending calculation methods and concepts.
     No dishonesty is implied.