• Frequently Asked Questions:

Q. Where does your data come from?
A. In addition to our own research and surveys, we are utilizing/analyzing data from the U.S. Department of Transportation, the U.S. Department of Commerce, the Highway Loss Data Institute, the Insurance Institute for Highway Safety, the National Highway Safety Traffic Administration, the Environmental Protection Agency, manufacturers’ published specs and stats, industry publications, including Automotive News, and other government and a great number of reliable non-governmental sources.

Q. Who are your competitors?
A. We do not know of any other service that provides monetary value independent of price.

Q. Can Non-Subjective Valuing^® be used for discovering the true monetary worth of other than SUV's?
 A. Yes. You name it.

Q. What do you think Kelley’s Blue Book, C£nsumer Reports, CompareNet, PersonaLogic , BizRate , Epinions , Firefly, Edmund's, J. D. Power, and the many other shopping consultants and opinion-providers will do now that their methods became instantly obsolete in comparison with Non-Subjective Valuing^® ?
A. We hope they will license the Non-Subjective Valuing^®  science from us. This is the only way we know of instantly to make the User a perfect expert on a subject, automobiles or otherwise.

Q. Can we invest in ?
A. Yes.

Q. Will you expand your service to include all cars, including used ones?
A. Yes. The patented and patent pending used car application is especially useful since it goes way beyond market research. After all, market research indicates only what people who know very little about something pay for it.

Q. Will you accept advertisements from manufacturers?
A. No.

Q. Is SORTING BY ATTRIBUTE proprietary to ?
A. Yes. Others using it are doing so illegally unless they license the method from us.

Q. What if I get a bona fide, binding quote from a dealer for a base-equipped SUV that is much lower than the listed MSRP?
A. After you unearth what comparable SUVs are monetarily worth to you, based on your WIP™ pie, you can easily make your own comparison to see where you save the most money.
For instance, let’s say you are comparing SUV “A” with SUV “B,” and “A” has an MSRP of $20,000, but based on your preferences, it is worth $19,000 to you. In contrast, “B’ has an MSRP of $21,000, but due to your specific value system, it is calculated by to be worth $22,000 to you. If you can buy “A” for $18,000, you actually save $1000.  If you can buy “B” for $20,000, you are really saving $2000.

Q. How do you justify declaring the “True Value” of something? For over 3000 years, man could not find the answer to this question!
A. There is a psychological determination, or judgment, behind the claim for the value unearthed by Non-Subjective Valuing^® being “the” value . . .
One could reasonably ask: On what basis can claim that the value judgment of an optimally informed society represents the true value of an SUV?

This is the logic.

Optimally informed means knowing and understanding everything the observer desires to know and understand about a probed entity, as set forth in the book HOW TO TELL WHAT THINGS ARE REALLY WORTH.

When one says “My SUV is great,” one does not feel that this is but an opinion.

The sense is that whether an SUV is better or worse than another SUV can be objectively judged.

Where? How? and By whom? are the questions we do not consciously think about.  But we inevitably feel that a god, or another type of absolute authority, somewhere, somehow, does have a universal, final, definitive answer. (“Truth is one” – goes the Hungarian saying.)

In fact, the very concept of god seems to be destined to attempt to fulfill this apparently inherent human need for “existing certainty” about things being one way.  It is only that "we might not quite understand exactly what that way is, due to lack of information and/or a lack of ability to understand such information".  (Some magnetic religious leaders exploit this human craving by substituting themselves for one who “knows” . . . ) 

We seem to have to believe that what “is,” is ultimately knowable, even if not by us and not now. 

Man appears to have been created with this yearning, proving that inherently we want a god, we want an absolute truth, a firm and just yardstick. Ultimate uncertainty about right and wrong is surmised to be an unbearable prospect. Of course, which SUV is better, is not the most important question, but this application nevertheless demonstrates the workings of the Non-Subjective Valuing ^® science.

Since the lack of correct, complete and understood information appears to be the decisive cause of not knowing correct value, and since Non-Subjective Valuing^® conclusively remedies this problem, it seems that, for once, the word and meaning of “is,” is correct as to the results of the Non-Subjective Valuing^® procedure. This method unearths both collective consciousness and communal conscience, virtually creating the answers to questions we collectively hope “god” would ultimately give!

It is proposed here that since we feel that value is ultimately determinable, we subconsciously experience that if imparted complete and totally understood information about something, the result is the ability to determine the thing’s actual worth.
SUVs are no exception.

Q. What about the most recent safety concerns about the Ford Explorer?
A. Simply insist on non-Firestone tires when you buy one, and the data on this site remains correct.